Ducati Diavel V4

Red Dot Award for the Ducati Diavel V4

Ducati Diavel V4 wins the prestigious "Red Dot: Best of the Best" award

Red Dot Award für die Ducati Diavel V4Photos: Ducati

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The Ducati Diavel V4 has received the "Best of the Best" award in the Product Design category at the Red Dot Awards 2024. This award, which is one of the most prestigious at an international level, recognises excellence in the world of design every year. It is a confirmation of the uniqueness and brand awareness of the motorcycles designed and manufactured in Borgo Panigale.

The Red Dot Award was created in 1955 and recognises the most original proposals for style and innovation. The prize is awarded by a jury of experts in product design, communication design and design concepts. This year, the Diavel V4 received the prestigious title of "Red Dot Award 2024: Best of the Best", the highest award of the competition, reserved exclusively for creations that have set a new standard in the respective sector.

This award is the latest in a series of successes for Ducati Design. It was awarded to the 1199 Panigale in 2013, the XDiavel in 2016 and the Diavel 1260 in 2019. These motorcycles combine style, sophistication and performance in an unmistakable way.

With its refined style and muscular and elegant lines, with masses visually concentrated on the front and an agile and slender rear end with fine details such as the footpegs and the retractable pillion handle, the Diavel V4 stands out as a true style icon in the motorcycle design scene. The V4 Granturismo engine is a defining element of both the style and performance of this motorcycle, whose bold aesthetic is underlined by distinctive elements such as the spectacular clusters of lights, the imposing 240 mm wide rear tyre with five-spoke rim and the visible quadruple silencer.

Almost two years after its launch, the Diavel V4 has received recognition from the most important institutions in the field of design and the international press. Among the recognitions, the prestigious Good Design® Award, the world's oldest design prize, and the Special Mention at the German Design Award 2024 awarded by the German Design Council stand out.

The presentation of the Red Dot Award 2024 will take place on 24 June at the Aalto Theatre in Essen. The award winners will be exhibited in the Red Dot Museum, which is also located in Essen and is now part of the Zollverein UNESCO World Heritage Site.

On the Ducati.com website, there is a special section dedicated to the design principles of the Bologna-based motorcycle manufacturer. The Diavel V4 is available at Ducati network dealers in the classic Ducati Red colour or in the gloss black Thrilling Black version.