Borgo Panigale (Bologna, Italy), March 18, 2021 – With the conclusion of the challenging year 2020, Ducati has underlined the solidity that the Italian motorcycle manufacturer has already demonstrated in recent years. Despite the complex global situation and the seven-week production freeze in the middle of the high season, 48,042 (2019: 53,183) motorcycles were delivered to customers around the world, limiting sales to -9.7% compared to 2019.
At the end of 2020, sales amounted to EUR 676 million (2019: EUR 716 million), while operating profit amounted to EUR 24 million (2019: EUR 52 million) with an operating margin of 4%. Special growth markets compared to 2019 were China (+26%), Germany (+6.7%) Switzerland (+11.1%). The main market for Ducati remains Italy, followed by the USA.
Sales per motorcycle rose to 14,883 euros (2019: 13,500 euros), the highest figure in the company's history. This reflects the strategy of consistently expanding the product range towards a high-quality market segment.