Ducati celebrates the new XDiavel V4

 

Berlin became the stage for an extraordinary brand experience: On June 17, Ducati presented the new XDiavel V4 in the exclusive setting of the Highsnobiety Store. Under the title "Ducati XDiavel V4 Soundsystem", the manufacturer from Borgo Panigale presented the Sport Cruiser icon in an ambience characterised by design, sound and urban lifestyle – in the spirit of the motorcycle itself.

In collaboration with Highsnobiety as media partner , the XDiavel V4 was not simply unveiled, but staged – as an expression of a special lifestyle that defies convention and redefines elegance. For one evening, the store was transformed into an immersive brand world, in which 300 invited guests experienced the perfect interplay of technology, aesthetics and atmosphere.

The audience reflected the world of the XDiavel V4: an inspiring mix of DJs, models, content creators, artists, actors, partners such as Carrera and ramp as well as Ducati enthusiasts who are passionate about design, lifestyle and performance.

Live DJs, curated drinks and high-quality finger food provided the right atmosphere, making the event a stylish social gathering with the club character typical of Berlin - exclusive, individual and deliberately different.

The focus was on the new XDiavel V4 – Ducati's interpretation of a sporty cruiser. With its striking design, powerful V4 Granturismo engine and a concept that combines comfort and performance as well as exclusivity and expressiveness, it embodies a break with the norm. The XDiavel V4 stands for a confident style that stands out from the crowd.

The musical prelude to the evening was provided by London DJ Nicky Summers with a relaxed set of stylishly mixed electro and R&B. A special musical highlight was then set by the internationally acclaimed producer and DJ Vegyn. Known for his collaboration with Frank Ocean as well as his experimental solo projects, he opened his genre-bending set with a unique sound performance: the original sounds of the Ducati XDiavel V4. The result was an immersive audiovisual experience that impressively expressed the unconventional, style-conscious and artistically distinctive character of the XDiavel V4.

With the event, Ducati positioned the XDiavel V4 not only as a technical masterpiece, but as part of a cultural lifestyle that goes far beyond the motorcycle world.