Royal Enfield, the world leader in the mid-range segment (250 cc to 750 cc), announces the European launch of its brand new Easy Cruiser, the Royal Enfield Meteor 350. An extension of the exceptional product portfolio.
The Meteor 350 inherits a Royal Enfield icon from the 1950s. The Meteor, introduced in 1952, was a highly praised touring motorcycle within the Royal Enfield family, which has manifested its reputation over many kilometres and for a long time. The new Easy Cruiser Meteor 350 skilfully transfers the special features of its predecessor into the modern age.
"The Meteor 350 is a sophisticated, easy-to-use and affordable Easy Cruiser; a delightful combination of classic cruiser and modern technology. We wanted to build a motorcycle that can provide a great cruiser experience regardless of the driver's experience. The Meteor 350 is just the thing for this: casual, very comfortable with excellent ergonomics pleasant for tours, but also in daily city traffic excellently to use. The sovereignty of the motorcycle, its agile handling and the safe brake with ABS ensure an incomparable driving experience. Each meteor is equipped with a handy turn-by-turn navigation module (Royal Enfield TBT) that can be connected to the Royal Enfield app. To make navigation simple and intuitive, we have invested a lot of time and effort and integrated Google Maps. In a clear way, the module presents all information at a glance and is the ideal support during the journey: it is unobtrusive, does not distract from traffic and is thus the best navigation aid for motorcycles. All in all, the Meteor 350 is an all-round well thought-out and at the same time very noble motorcycle," commented Siddhartha Lal, Managing Director Eicher Motors Ltd. on the launch.
The Meteor 350 was designed and developed by the international design and engineering teams of the two state-of-the-art technology centers in Chennai (Tamil Nadu, India) and Bruntingthorpe (United Kingdom). The development has already ensured high product quality – the result is a truly first-class, modern motorcycle based on the Royal Enfield DNA.
The 349 cc air-cooled single-cylinder engine with 15.1 kW / 20.5 hp and 27 Nm at 4,000 rpm and the characteristic exhaust sound of a cruiser. The balancing shaft results in a smooth and comfortable motor run. However, the typical feeling for the Royal Enfield single-cylinder was retained. The 5-speed transmission always offers the optimal, fuel-saving transmission for all applications, both in viscous, inner-city traffic and at higher speeds. Furthermore, the response of the throttle cap of the electronic fuel injection has been optimized for a better response when starting and accelerating. The frame with screwed-in under-covers allows a very low seat height. During the design of the Meteor 350, great importance was attached to agile handling in combination with stability. The 41 mm fork with 130 mm travel and the 6-fold adjustable shock absorbers at the rear in the preload ensure unparalleled driving comfort. The pre-arranged footrests with shifters together with the handlebars create the typical cruiser feeling. The headlamp with daytime running light and the LED rear light stand for a modern, clear appearance. The clearly structured and clearly structured controls allow full attention to the respective traffic situation and are a subtle allusion to the past.
All Meteor 350 variants have standard equipment light alloy rims with tubeless tyres (front 100/90 – 19, rear 140/70 – 17) and a 2-channel ABS brake system with 300 mm (front) and 270 mm (rear) brake discs. The new instrument cluster combines the timeless elegance of an analog speedometer with the functionality of a contemporary LCD display and displays the most important parameters such as the inserted gear, tank content, time, total and 2 x daily kilometres.
The Meteor 350 is the debut of the new turn-by-turn navigation module, the Royal Enfield TBT – a Google Maps-based navigation system with a convenient display for real-time routing. For the first time for an Indian-made motorcycle, it always displays the optimal route with Google Maps two-wheel navigation. The assistant connected to the driver's smartphone via the Royal Enfield app is easy to use, provides clear and easy to understand all the required information about the chosen route and at the same time presents itself discreetly and unobtrusively. The highlight: A USB port, discreetly integrated into the left handlebar valve, makes it easy to mobile lyrise the smartphone while driving.
The Royal Enfield Meteor 350 will be available in three model variants: Fireball, Stellar and Supernova. Painted in a bright red or yellow, the fuel tanks together with colour-coordinated attachments, the black engine and the light alloy rims create the unmistakable Fireball look. The Stellar convinces with a contemporary red, blue or matt black tank and components matched to it. The Stellar is also supplied with chrome-plated exhaust and handlebars and a comfortable backrest for the passenger. The top version Supernova is painted in two colours blue or brown with colour-coordinated parts and is equipped with black alloy rims with brushed spoke outer edges, touring seats and a windscreen.
The Meteor offers a range of exclusively designed and developed original motorcycle accessories. These include functional products such as passenger backrests, touring windshields, a pack bag kit on the right and classic design decorations including several options made of brushed stainless steel and high-quality touring seats – all including a 3-year warranty. There are also a variety of appealing accessories and A Meteor 350 Cruiser Lifestyle.
Based on the extraordinary success of models such as the 650 Twins and the Himalayan, Royal Enfield already has a real success story in opening up new segments within the European market. For many years, the brand has been able to build the trust of motorcyclists even in competitive environments and is at the same time one of the pioneers when it comes to tracking down trends and modern product development.
The Meteor 350 is aimed at a wide range of customers – whether it is a woman or a man, from commuters to weekend touring enthusiasts to newcomers, students, beginners and experienced motorcyclists. This makes the Meteor 350 a versatile motorcycle that is ideal for exploring the city as well as for extended tours.
Looking ahead to the launch of the Meteor 350 on the European market in the second quarter of 2021, Arun Gopal, Head of Business Markets EMEA Royal Enfield, said: "One of Royal Enfield's key goals is to introduce as many people as possible to motorcycling – that's what we see as a key thing for our motorcycles. The launch of the Meteor 350 strengthens our reputation as a manufacturer of motorcycles that are appealing, affordable and accessible to a broad population. The Meteor 350 is a motorcycle that addresses the needs of its target market at a time when individual driving and travel are more necessary and attractive than ever. At a time when people are rediscovering motorcycling for themselves, we believe Royal Enfield has given the right answer."
The Meteor 350 Fireball is offered in Germany with a recommended retail price of €3,999 including a 3-year warranty and road side assistance.